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Step Into Christmas: How to Pivot Your Paid Media Strategy After Black Friday and Make December Your Strongest Month
Black Friday may grab the headlines, but December is its own season with new behaviours, pressures and opportunities. Brands that shift quickly—resetting campaigns, adapting messaging and prioritising delivery confidence—unlock far stronger performance. Success in December isn’t about extending discounts; it’s about meeting the urgent, emotional needs of Christmas shoppers.
Sophie Mullard
2 days ago5 min read
Bob Books: Overcoming Rising CPCs and Driving 43% Conversion Growth with Performance Max
A Strategic Approach to Scaling Customer Acquisition Within Fixed Budget Constraints.
Jon Crowe
Oct 232 min read
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