Paid Social is a marketing strategy that uses social media platforms to promote your brand. It involves creating targeted ads that reach specific demographics, maximising engagement and conversions. This approach allows businesses to connect with their audience in a more meaningful way.

Paid Social campaigns work by leveraging algorithms of social platforms to deliver ads to the right users. Advertisers can set parameters such as interests, behaviours, and demographics to ensure their message reaches the intended audience. This targeted approach enhances the effectiveness of your marketing efforts.

The benefits of Paid Social include increased brand awareness, higher engagement rates, and improved conversion rates. It allows for precise targeting, ensuring that your ads are seen by those most likely to be interested in your products. Additionally, it provides valuable insights into audience behaviour.

Costs for Paid Social vary based on factors such as platform, audience size, and ad objectives. You can establish daily or lifetime budgets to control your spending. Our team will work with you to optimise your budget for the best results.

Yes, tracking results is a key feature of Paid Social campaigns. You can monitor metrics such as impressions, clicks, and conversions in real-time. This data helps you refine your strategies for improved performance.