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Step Into Christmas: How to Pivot Your Paid Media Strategy After Black Friday and Make December Your Strongest Month
Black Friday may grab the headlines, but December is its own season with new behaviours, pressures and opportunities. Brands that shift quickly—resetting campaigns, adapting messaging and prioritising delivery confidence—unlock far stronger performance. Success in December isn’t about extending discounts; it’s about meeting the urgent, emotional needs of Christmas shoppers.
Sophie Mullard
15 hours ago5 min read


People First by Design: How FORJ Digital is Already Aligned with the Employment Rights Bill
Why our values mean we are already ahead of the curve when it comes to new legislation such as the anticipated Employment Rights Bill (ERB). While many businesses will be preparing for major policy changes, FORJ Digital is already aligned.
Jo Martin
1 day ago2 min read


Bob Books: Overcoming Rising CPCs and Driving 43% Conversion Growth with Performance Max
A Strategic Approach to Scaling Customer Acquisition Within Fixed Budget Constraints.
Jon Crowe
Oct 232 min read


Top 5 Common Mistakes New Paid Search Advertisers Make
Paid search advertising can be a powerful tool for businesses looking to increase their visibility and drive traffic to their websites. However, many new advertisers make common mistakes that can hinder their success. In this blog post, we will explore the top five mistakes made by new paid search advertisers and how to avoid them. A close-up view of a computer screen showing search results for a query 1. Ignoring Keyword Research One of the most critical aspects of paid sear
Jon Crowe
Oct 153 min read
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