SEO, or Search Engine Optimisation, is the practice of enhancing your website's visibility on search engines. It involves optimising content, improving site structure, and ensuring technical elements are in place. The goal is to attract organic traffic and improve search rankings.

SEO works by using algorithms that search engines employ to rank websites. By optimising your site for relevant keywords and providing valuable content, you increase your chances of ranking higher. This process involves both on-page and off-page strategies.

The benefits of SEO include increased visibility, higher organic traffic, and improved credibility. A well-optimised site attracts more qualified leads, leading to better conversion rates. Additionally, SEO is a cost-effective long-term marketing strategy.

SEO is a long-term investment, and results can take time to materialise. Typically, noticeable improvements can be seen within 3 to 6 months. However, ongoing optimisation is crucial for sustained success.

While it's possible to implement basic SEO strategies yourself, professional expertise can yield better results. SEO involves a variety of techniques that require ongoing learning and adaptation. Partnering with experts can save you time and enhance your effectiveness.