Paid Search is a digital marketing strategy that involves placing ads on search engine results pages. It allows businesses to target specific keywords to reach potential customers actively searching for their products or services. This method drives immediate traffic and enhances visibility.

Paid Search works by bidding on keywords relevant to your business. When users search for those keywords, your ads may appear at the top of the search results. You only pay when someone clicks on your ad, making it a cost-effective strategy.

The benefits of Paid Search include increased visibility, targeted traffic, and measurable results. It allows you to reach your audience at the moment they are looking for your offerings. Additionally, it provides valuable insights into customer behaviour and preferences.

The cost of Paid Search varies based on factors such as competition for keywords and your budget. You can set daily or monthly limits to control spending. Our team can help you optimise your budget for maximum impact.

Yes, tracking results is one of the key advantages of Paid Search. You can monitor metrics such as clicks, conversions, and return on investment in real-time. This data helps refine your campaigns for better performance.