Black Friday may grab the headlines, but December is its own season with new behaviours, pressures and opportunities. Brands that shift quickly—resetting campaigns, adapting messaging and prioritising delivery confidence—unlock far stronger performance. Success in December isn’t about extending discounts; it’s about meeting the urgent, emotional needs of Christmas shoppers.

Paid search advertising can be a powerful tool for businesses looking to increase their visibility and drive traffic to their websites. However, many new advertisers make common mistakes that can hinder their success. In this blog post, we will explore the top five mistakes made by new paid search advertisers and how to avoid them. A close-up view of a computer screen showing search results for a query 1. Ignoring Keyword Research One of the most critical aspects of paid sear