The age-old battle between Paid Search and Paid Social for budget supremacy is not just a tired trope; it's a roadblock to maximising your advertising potential. In today's dynamic digital landscape, a collaborative approach isn't just a nice-to-have, it's essential for brands looking to truly connect with their audience and drive meaningful results.  It's time to stop fighting for the same budget and start working together.

As we enter 2026, the pace of innovation isn't slowing. We asked our team what they’re most excited about, and predicting, for the year ahead. Their insights paint a picture of a more human, hyper-personalised, and creatively autonomous digital future.

In business, traffic is often viewed as a commodity. We see relentless budget allocation to acquisition, yet significant commercial value is being lost through systemic inefficiency in unoptimised funnels. From a commercial standpoint, this is budget waste. What if the key to unlocking robust, guaranteed growth is establishing a stable, measurable system where every pound invested is strictly conserved and compounded?

In the rush for instant results, many brands skip a crucial step: building a genuine organic presence. They jump straight into paid campaigns, hoping a budget alone can buy them an audience and credibility. But on modern, culture-driven platforms like TikTok, this approach is a recipe for wasted ad spend and low return on investment. At FORJ Digital, we advocate for a foundational strategy: establish trust through organic content before you launch your first paid ad.

Black Friday may grab the headlines, but December is its own season with new behaviours, pressures and opportunities. Brands that shift quickly—resetting campaigns, adapting messaging and prioritising delivery confidence—unlock far stronger performance. Success in December isn’t about extending discounts; it’s about meeting the urgent, emotional needs of Christmas shoppers.

A Strategic Approach to Scaling Customer Acquisition Within Fixed Budget Constraints.

Paid search advertising can be a powerful tool for businesses looking to increase their visibility and drive traffic to their websites. However, many new advertisers make common mistakes that can hinder their success. In this blog post, we will explore the top five mistakes made by new paid search advertisers and how to avoid them. A close-up view of a computer screen showing search results for a query 1. Ignoring Keyword Research One of the most critical aspects of paid sear