Most accounts have grown into something nobody can fully explain. As a PPC management agency we rebuild them around your customer, your budget and your overarching business goals.
A free 15-minute chat about your paid search.
A PPC agency plans, builds and runs paid search and shopping campaigns across Google Ads, Microsoft Ads and partner networks. At FORJ Digital that includes account structure, keyword strategy, bid management, ad copy, Performance Max and feed optimisation, plus the conversion tracking that ties spend back to revenue.
Three patterns we find in nearly every audit. Recognise any?
of audited ad accounts have over 50% of keywords with a low quality score, directly impacting their CPCs
accounts are running with conversion tracking that doesn't match the orders coming through internal data.
Google Ads accounts has never added a single negative keyword. Adding just one can triple conversion rates.
No off-the-shelf playbook. We start with what your account is actually doing, then build a paid programme you can read, audit and trust.
We start by reading the account the way a customer reads a search result. What's being spent, what is converting, what is quietly costing money. You see the same view we do, no jargon, before we touch a thing.
Campaigns regrouped around how people actually buy. Keyword list tightened, negative lists cleaned, ad copy aligned to your proposition. The account starts to make sense to anyone who opens it.
Bid strategies set against the metric that matters to your business, not the platform's default. Smart bidding where it earns its place. Manual control where it doesn't.
Search term review, creative refresh, landing page hand-offs to CRO and brief reports each week. Nothing held back, nothing dressed up. We tell you when something has stopped earning its place.
Paid search isn't a one-size answer. The way we run it depends on the objective you brief us with. Same channel, different role each time.
Paid search catches the demand a launch campaign creates. Brand terms, category terms, landing pages tuned for first-time visitors. The job is to convert the audience awareness has just earned, before paid social and creative move on.
Paid search runs front and centre. We pay for in-market intent today, then push spend toward keywords and audiences that compound. The cost-per-acquisition target stays honest because the numbers underneath are honest.
Paid search becomes the lead lever for getting more out of the same money. Tight match-type discipline, ruthless negative management, bid strategies aligned to commercial reality and account architecture that stops the platform spending against itself.
Paid search drops down the priority list and works in support. Brand defence, win-back campaigns against churn signals and category coverage so loyal customers find you when they search again. Email and lifecycle take the lead role.
We run paid search end to end. One senior team across the platforms. Same brief, same numbers, no handovers between specialists.
Generic, brand and category coverage built on tight match-type discipline and human-written ad copy.
Feed health, attribute optimisation and bid strategy aligned to margin, not just revenue.
Run with proper guardrails. Asset groups by intent, audience signals that mean something and transparent reporting we can actually read.
Skippable, in-feed and connected TV. Tied back to search demand & built to reach your target customer.
Audience defence, retargeting, contextual placements that earn their place against attribution.
App campaigns, geo-segmented brand defence and language-localised copy run by a team that has done this at scale.
Recent case studies. Real accounts, real numbers, real quotes.
“FORJ continually look for the best way to drive our performance forward.”
Honorata Grzebielucha · Sales Director, MOCAP
Paid search is one of the easiest places for an agency to look busy and quietly underperform. Here's how we make sure that doesn't happen.
The strategist you brief is the strategist running the bids. No quiet handover to a junior team after the pitch. The same experienced hands every week.
You own the data, the history and the optimisations. If you ever leave us, you walk out with everything. No leverage, no lock-in.
Easy to read summaries against the metrics that move your business. The dashboard is shared, not gated. We tell you when something has stopped working.
Paid search and paid social unified as a single team, who talk with CRO, analytics, organic and creative every day, in person.
We measure ourselves on what your spend earns, not how much of it we get to manage. Lower the spend if that is the right call. Move it elsewhere if that is.
Senior practitioners who have run paid search for category-leading brands. The same standard of thinking, applied to your account, without the scaled retainer.
Most PPC accounts hit a growth ceiling far sooner than expected. Paid Search only reaches its true potential when it's integrated with accurate measurement, on-site CRO, and a full-funnel strategy. Here is the difference between running ads in a silo and scaling real revenue.
Common questions we get from marketing leads and founders before they hand over their paid search account.
A PPC agency plans, builds and runs your paid search and shopping campaigns across Google Ads, Microsoft Ads and partner networks. At FORJ Digital that includes account structure, keyword strategy, bid management, ad copy, feed optimisation and the conversion tracking that ties spend back to revenue.
There is no fixed minimum. The right number depends on your average order value, target ROAS, sales cycle and the auction prices in your category. We build a forecast from first principles using your historical data and the current cost-per-click landscape so the budget supports the result you actually need.
Most accounts move out of the learning phase inside the first four weeks. Profitability timelines depend on your category, conversion rate and lifetime value model, but we track unit economics from week one rather than waiting until quarter end to call the result.
Performance Max only works as well as the inputs you give it. Because it routes assets across YouTube, Search, Display, and beyond, it requires complete creative coverage - varying image aspect ratios, native horizontal and vertical video, and messaging that tests truly different angles. Accelerate the algorithm's learning curve with tight audience signals and search themes. When PMax underperforms, the issue is almost always a lack of strong creative assets, not the tech.
Your account is run by a senior strategist not a junior account manager. We brief, build and optimise in the platform ourselves, and every test is tied to a documented hypothesis with a clear unit-economics target. No black-box dashboards, no recycled playbooks.
Recent case studies, guides and honest opinion on Google Ads, Microsoft Ads and Performance Max.
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A free 15-minute chat about your account. No pitch, no pressure. Just a clear answer on what the numbers are actually doing.
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