A career rooted in retail and luxury, with paid media work spanning Timberland, Paul Smith, LK Bennett, Omega, Whittard of Chelsea, One&Only, Claridge's and Fred Olsen Cruise Lines. Sophie's specialism is translating brand-led commercial pressure into media that performs at scale, without diluting the tone the brand has built.
If you’ve noticed your Meta ad performance shifting lately, you aren’t alone. In late 2025, Meta rolled out one of its biggest...
The age-old battle between Paid Search and Paid Social for budget supremacy is not just a tired trope; it’s a roadblock to...
In the rush for instant results, many brands skip a crucial step: building a genuine organic presence. They jump straight into paid...
A Strategic Approach to Scaling Customer Acquisition Within Fixed Budget Constraints. Performance Summary This strategic campaign restructuring delivered significant efficiency and growth:...