Nine years in scientific research and ecology before moving into CRO, Katie brings a hypothesis-driven approach to optimisation. She lets user behaviour set the testing agenda, pairing qualitative research with rigorous experimentation so insight builds without programmes losing momentum.
In digital ecosystems, small Conversion Rate Optimisation (CRO) improvements rarely stay contained to a single web page. By fixing friction at critical...
Many businesses treat conversion rate optimisation as something that happens as an afterthought. A small team runs A/B tests on landing pages,...
Most companies treat customer reviews like wall decoration: nice to look at, but not much else. The truth is that your reviews...
Marketing has never been short of new ideas. AI-led optimisation, automated media buying, and predictive personalisation promise faster, smarter growth every year....
In business, traffic is often viewed as a commodity. We see relentless budget allocation to acquisition, yet the uncomfortable truth remains: significant...