The core team
Senior people who care about your growth.
You get senior leadership across strategy, search, paid media, CRO and analytics from day one. When briefs scale, we bring in proven specialists in content, design and technical setup. We only bring in experts we've built campaigns with in the past, ensuring high standards every time.
Head of People & Operations
Jo Martin
Associate CIPD with nine years of experience building learning and operational structure inside high-growth agencies. Jo has led L&D at a global digital marketing agency through five acquisitions and an international rollout, designing the systems that let senior teams move quickly without losing the things that make them work.
Paid Media Account Director
Sophie Mullard
A career rooted in retail and luxury, with paid media work spanning Timberland, Paul Smith, LK Bennett, Omega, Whittard of Chelsea, One&Only, Claridge's and Fred. Olsen Cruise Lines. Sophie's specialism is translating brand-led commercial pressure into paid social that performs at scale, without diluting the tone the brand has built.
Founder · Paid Media
Jon Crowe
Twenty years of experience in paid media built across Confused.com, Moneysupermarket, IWG and Emirates. JC is a performance-first practitioner who runs accounts around the customer journey rather than the platform's defaults, with a habit of telling clients plainly what is working and what isn't.
Optimisation Strategist
Katie Faulkner
Nine years of experience in scientific research and ecology before moving into CRO, Katie brings a hypothesis-driven approach to optimisation. She lets user behaviour set the testing agenda, pairing qualitative research with rigorous experimentation so insight builds without programmes losing momentum.
Organic Consultant
Chris Knight
Twenty-five years experience across SEO, performance marketing and digital experience, with brand work spanning retail, fashion, healthcare, telecoms, luxury, automotive, publishing and finance. Chris is known for treating organic as a long-term programme rather than a one-off audit, joining content, platform and data into a single source of compound growth.
Founder · Operations
Jon Ditchburn
A digital operations leader who built and ran a 160-person business unit. Ditch's career has spanned paid search, paid social and the operational discipline of running multi-location teams, keeping the work accountable to the commercial line without losing the pace clients expect.
Founder · Data & Analytics
Chris Ford
A former Head of CRO and Analytics at a global agency, Chris has spent his career making marketing data answer the questions that actually matter. His work has shaped measurement and optimisation programmes for RSPCA, IWG, HyperOptic, Footasylum, Equifax and EventBrite, joining platform metrics to the commercial outcomes they're meant to deliver.